You've styled with liquids, and you've probably styled with powders. But have you ever heard of a liquid styler that turns into a powder? Joico is betting you haven't. Their Hair Shake is going to shake up the way you style...in every way! In a few shakes, the revolutionary Hair Shake magically morphs from a liquid into a powder to infuse all hair types with brilliantly versatile, plush-yet-airy texture, volume and grip - instantly taking your finished style from ordinary to extraordinary!